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Channel analytics

Channel analytics for distributors who sell through dealers

Channel analytics, for this business, is not a wall of charts on top of the ERP. It is a way to see the dealer network the ERP has been recording all along.

Sold as a portal, lived as invoices

A lot of what is sold under this name assumes a partner portal, or a spreadsheet the channel team maintains by hand. A wholesale distributor's channel is the dealers on the invoices. The history is already written. What is missing is a picture of it.

That is the line we hold on how an engagement works: no generic dashboards. A dashboard reports what a number was. A sales leader needs to see where the network stands.

The picture, not a second copy of the signals

MVE, the Market Velocity Engine, is that picture. The movements it is built to show are the five signals, kept in one list so this page does not invent a private version of them. Four are live. Credit is in development.

The page you are on explains the category. The signals page explains each movement. MVE is the product that holds them in one view of your own transaction history.

Scan, then decide

Most engagements start with a Channel Context Scan and can stop there. One ERP export, about two days with the people who work the business, and a findings briefing two weeks from the start. The briefing names the signal costing you most. If the file cannot support a claim, the briefing says that.

Your data is not pooled with anyone else's. The longer version of that promise is on the sovereignty page, for the person who has to review it.

What we will not claim

We do not publish a benchmark for what channel analytics returns. The line below is how large one production deployment is. It is not a result.

In production at a US channel distributor: 250+ partners, 100,000+ transactions.

Questions about the category

Does this replace our ERP?

No. The ERP stays the system of record. The work starts from an export of the history it already has.

Is this a dashboard?

No. We refuse generic dashboards. A chart of last month's total does not show which dealers went quiet, or who is buying less of the line.

Where does an engagement start?

A Channel Context Scan. It is two weeks, from one ERP export to a findings briefing. You can stop after it.

Read next

Start with the Scan

Book a 30-minute call and we will tell you what the Scan asks for, and what it will not pretend to know.